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“Diamond biscuit, diamond biscuit, jab bhi mood ho khaalo” “Diamond biscuit, diamond biscuit, healthy swaad ko paalo” “Toing… toing.”

Did you read this? Or did you sing it? Don't lie. If your head also bobbed a little with every toing… hello, moshi moshi. I'm glad you're here. Because much like you, I'm a fan. And much like Imran, I'm also a copywriter.

In advertising, it's not every day that you come across a jingle that has been remembered for 15 years. Yup, Zindagi Na Milegi Dobara came out in 2011, and here we are still crooning a jingle to a biscuit we've never had.

So for the film's 15-year-anniversary, I decided to celebrate a fictional copywriter by bringing his fictional biscuit to life. From one fan to another — hope you enjoy this little piece of ZNMD, made possible with the love and support of my agency, @talentedagency.

I'm Malvika Thirani, aur log mujhe pyaar se… Majnu toh nahi, Diamond Biscuit Paglu bulaate hain.

Note: We're NOT selling Diamond Biscuit. After all, it belongs to every fan already. You're only paying the shipping fee to have this box shipped to your doorstep.

Confirm orderThe Musketeers who made this — Malvika Thirani (Copywriter), Bakeree (Baker), Aarushi Raghwa (Designer), Ria Sharma (Project Manager), Hansika Punjabi (Project Manager)